Coordinate every layer of your listing campaign for maximum impact.
A CEX listing is one of the highest-leverage moments in a token's lifecycle — but most projects treat it as a single announcement rather than a coordinated multi-week campaign. Without pre-listing narrative warm-up, coordinated KOL activation, and a structured post-listing retention plan, the day-one spike quickly becomes a chart pattern that never recovers.
Pluto Labs coordinates the full listing campaign architecture: exchange BD strategy and timing roadmap, pre-listing narrative warm-up 4–8 weeks before announcement, listing day execution across KOLs and media, and a post-listing retention program designed to sustain volume and community growth well past day one.
Tier 1, 2, and 3 exchange sequencing strategy and warm introductions — particularly across OKX, Bitget, MEXC, Gate, and HTX.
4–8 week narrative build-up creating demand awareness before listing announcement — so the community is ready, not surprised.
Connecting projects with appropriate market makers for listing day liquidity depth and spread management.
PR placement, KOL coordination, and community activation for listing day — timed and sequenced for maximum reach.
30/60/90-day retention plan to sustain trading volume, community growth, and narrative momentum beyond listing week.
Building listing momentum from Tier 3 → Tier 2 → Tier 1, using each listing as social proof for the next.
The campaign's KOL and community architecture was built specifically to drive trading volume and protocol adoption — treating the CN market launch as a coordinated listing-style campaign rather than a general awareness push. The result was a measurable on-chain outcome: ranked #4 on Hyperliquid within the campaign window.
Yes. We have relationships across Tier 1–3 exchanges, particularly in the Chinese and Asian markets (OKX, Bitget, MEXC, Gate, HTX). We can facilitate introductions and help structure your listing roadmap across multiple exchanges in the right sequence.
Pre-listing narrative warm-up should begin at least 4–6 weeks before your listing date. KOL campaigns are most effective 2–3 weeks before and immediately around listing. Starting too late limits your ability to build organic community momentum before the event.
A 90-day post-listing plan covering: weekly community events, KOL re-engagement, media coverage maintenance, on-chain milestone announcements, and volume-sustaining campaigns — so the listing isn't a one-day event but a sustained growth phase.
Book a 30-minute strategy call or reach out directly.